spells

spells is for the generation that grew up on templates instead of source code—feeds instead of websites. That missed the web that wore its personality on its sleeve: clashing colors, blinking text, sites that looked like someone's bedroom wall. It wasn't perfect, but it was yours. Today's "customization" means picking between light and dark mode—creativity is welcome, as long as it stays inside the lines.

One corner of the internet never sold its soul: the group chat—small, unfiltered, real. No algorithm curating your friends' jokes, no engagement metrics haunting every message.

That's why Spells starts there, but you decide where it goes next. Swap the background from beige to electric blue, change fonts because Tuesday feels different, build a queue that shuffles who sings next at karaoke, or lock the study channel until everyone's actually done. These aren't edge cases—they're the entire point.

Spells isn't about going viral. It's about being the author of your space—its rules, its rituals, its reason. You create the movie night voting system might end up solving disputes for someone else's family vacation. Sharing isn't reposting; it's handing over the keys.

If today's web feels polished yet sterile—social yet strangely lonely—Spells is your new workshop. Running jokes become feature requests, weird edge cases become celebrated quirks. Control shifts from product roadmaps to the people actually in the room. Need something? Build it. Someone else will need it tomorrow.

Uniformity was never inevitable. Spells begins with the group chat—the last authentic space online—and lets you author everything that comes next. The internet was never meant to be one-size-fits-all. With Spells, it doesn't have to be.